Increasing accessibility to national educational data
Reframing the service offer for Brazil's largest educational Institute through a deep understanding of the different profiles, behaviors and needs of users
Founded in 1937 as a special research agency linked to the Ministry of Education, the National Institute for Educational Studies and Research "Anísio Teixeira" (Inep) is presently responsible for assessing basic and higher education nationally.
With the mission to support the structuring and development of educational policies for the different levels of government, Inep plays a strategic role in the Federal Government's efforts to raise educational standards in Brazil, in accordance with the more participatory, accountable and competitive environment that Brazilian society now demands.
The goal of the project was to help Inep to renew it's digital plataform through a human-centered design process, focusing the solution on the different profiles and user needs.
With that in mind, we put together a team of strategists, designers, developers and copywriters, and paired up with Inep's executives and employees, to explore and deeper understand Brazil's educational ecosystem, identify different stakeholder profiles, define critical users to the project, and deep dive in their realities, day-to-day lives and jobs to be done.
We worked with employees from all departments of the Institute in workshops to comprehend their own purposes and objectives, how they could help Inep's to achieve it's bigger goal, and even production bottlenecks that used to waste time and demotivate the teams.
We did an extensive ethnographic research wich included officials from the Ministry of Education and Educational Departments in differente states, university deans, school directors, professors, teachers from all educational levels, researchers, journalists, and higher education students.
Such investigation made it possible for us to establish their awareness and perception about Inep's performance, and realize their needs and difficulties while using educational information and data provided by the Institute.
Additionally, this process helped our team to develop important relationships with the users, which made it possible for us to count on a great deal of their participation in later phases of prototyping and iterating design concepts.
The resulting solution was a unique platform that smoothly communicates and engages the different user profiles.
Meet the new platform